Staying grounded

Whether it’s for a holiday or a business trip, boarding an airplane has become an everyday occurrence for many people. How can we change the way we think about lying? How do we turn an everyday occurrence to something special that happens less often? To eschew flights and bolster alternatives? And what voices are campaigning for us to fly less?

Better to stay grounded! This has many facets for us:

We address myths about flying and suggest alternative perspectives. We tell stories of people who have decided to fly less or even to stop flying altogether. We discuss how digital technologies could make some business trips unnecessary and show motivating examples of companies that incentivize their employees to travel differently. We show what every individual can do in day-to-day life to ensure more sustainable mobility. We analyze what needs to be done in freight transport and with a view to air freight. We present global protest movements against rising air travel, the expansion of airports and their impacts on the climate and the environment.